1. Thinking that social media is a short term fix
There is nothing worse than taking the time to visit a social media page just to see that it hasn’t been updated since 2014. It also makes you wonder if they are still in business. Social media is a long-term commitment with long term rewards. You need to keep your social media up to date and relevant to the audience.
2. Assuming traffic will come to you
Great, you’ve created a Facebook page or Twitter account, and maybe you are wondering why your page isn’t flooded with likes or fantastic reviews. It’s because you still need to market yourself and drive relevant audiences to your page. Don’t make the classic mistake of assuming customers will come to you, you need to put in the work.
3. Being automation heavy
Maybe you’ve seen some of the major social media mistakes big companies have made in the past and want to avoid them by planning your content in detail. There is nothing wrong with this but you also need flexibility to live in the moment and engage with your audience. Otherwise it becomes a one-way communication that isn’t fun for your audience.
4. Post overload
So you’ve signed up to Twitter and know that posts move at a fast pace. That doesn’t give you the green light to post every 5 minutes. Customers can get post fatigue and switch off so you need to find a level that still interests them and they don’t become blind to your marketing messages.
5. Spelling and grammar
Please, please, please take time to check spelling before posting anything on behalf of your company. The spelling police are everywhere and will often focus on mistake rather than content and mistakes don’t provide the best view of your professionalism.
6. Thinking of social as a junior role
I see this so often in businesses, large and small. Social media doesn’t always fit neatly into someone role so it is given to the office junior to control. You are handing over the voice of your company and one of the most effective advertising methods to your most junior person. This does not make sense! Social media needs strategy and quality content – can they provide that for your business?
7. Becoming too reliant of social traffic
Facebook may be working for you, so you stop all other advertising and concentrate solely on this to drive traffic to your website. This is effectively putting all of your eggs in one basket and if you have not followed all of Facebook’s rules on how to manage your page, you will risk it being taken down (pages taken down by Facebook are a big reason why companies then choose to outsource social media).
8. Inconsistent branding tone of voice
You need to decide the tone of voice for your company and stick to it. If you are serious and factual one day and playful and quirky the next you will confuse your audience in the same way as if you keep changing your logo. Your tone of voice contributes to your brand identity to should not be changed unless part of a long-term change.
9. Poor quality content
Give your readers something they want. Help them with common problems, provide tips and advice. By simply telling your audience that you are here, you are not giving them a reason to engage with your business. Content marketing is huge and if you get lost, professional marketing agencies can advise you.
10. Too many platforms
Do you really need to be on Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+? Probably not. You will diluting your management abilities by trying to updates all of these platforms and most will probably not be relevant for your audience. Be selective and only undertake those that can be managed really well.
Author: Becky Long at Reload Marketing